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What’s A Grommet

What’s A Grommet

We’ve got some big news this week!  The AirBolt is proud to be a Grommet!

What’s a Grommet?  That’s a great question!

A Grommet is an innovative, unique product that is created by a Maker with a story to tell. Often a Grommet is new to market or has not yet been broadly discovered. When we choose Grommets, they are ready to find a wider audience and our product launch platform gives them the amplification and attention they deserve.

The founders and creators of Grommets also tend to be building businesses that align with one or more of these values:

  • Sustainable Living
  • Made in the USA
  • Tech & Innovation
  • Handcrafted
  • Independent Maker
  • Social Enterprises
  • Philanthropy
  • Underrepresented Entrepreneurs
  • Crowdfunded
  • Made for a Lifetime


What makes this so special for is here at the AirBolt is that less than 3% of products that are reviewed by the Grommet are selected to be shown on their website!

The Grommet

So what exactly does the Grommet do besides find awesome products like the AirBolt?  This is what they have to say”

The Grommet is a product launch platform. This means we find unique, undiscovered products and help them succeed. Our goal is to level the playing field so the best companies can win. Until The Grommet came along in 2008, that was simply not always the case. We have attracted a powerful community of Makers, Retailers and Consumers whose enthusiasm for suggesting, sharing, and buying Grommets ensures the survival and growth of the ground-breaking companies behind them. In the summer of 2014 we launched a new Wholesale Platform at the White House Maker Faire to connect these independent Makers with Main Street Retailers, supporting both and ensuring their success. Our end goal is that within five years 10% of all products flowing through U.S. retail will be originating from independent small-scale Makers, creating vibrant jobs and innovative products in every corner of our country.

How do we decide which products and companies are “best?”  First, they must be true innovators. Second, they must have rich stories to share (often full of blood, sweat and tears). Third, they must be built on strong values.  Those values can include preserving a handcraft, solving a problem in a fresh way, creating jobs in a struggling or developing region, building a social or green enterprise, manufacturing in the USA, or inventing new technologies. 

We believe business is meaningful.  As businesspeople, we have the responsibility to shape the world with care and thought.  As consumers, we also have tremendous power.  We get to decide which businesses to support.  We can Buy Differently.

Today, at 10am Boston, MA (EST) AirBolt will be answering your questions.  Tune in! 

Already know that you want to buy – Buy Now!

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